Getting More Investors Or Funding

Funding is likely to be the biggest obstacle to growing your business. From marketing and machinery to stock and salaries, they all have one thing in common – money.

Growing businesses have a huge appetite for funding. You will need more and more cash as your team expands, orders roll in or business strategy changes. How and where can you find the money to support growth?

Before choosing a funding option, review your business plan. Key aspects such as finances, marketing, staffing and business structure will be affected – ensure that the option you choose is flexible enough to develop with you.

You should also think about how much equity you’re willing to give up, prepare business reports and financial records, and start looking for funding early.

Here are some options to finance business growth:

Personal Savings

If your personal finances are in order and you are currently earning a regular income, this is the simplest approach which allows you the greatest control over your business.

Loans

The easiest loans are those from family and friends. There are also loans you can apply to get short-term working capital, buy long-term fixed assets, or get payment for trade debts owed to you by customers.

Venture Capital

Businesses with healthy revenues who need funds to increase market share and take advantage of new opportunities can consider:

You should be willing to give up a share of your business in exchange for the raised capital.

Government Assistance

The Government has many loans, grants, equity financing, tax incentives and non-financial assistance schemes for businesses.

Joint Ventures & Partnerships

Partnering another business is an excellent way of growing together while sharing finances and business resources. Benefits include:

  • shared costs and reduced risks
  • access to resources and skills that you might not have
  • a bigger pool of expertise and talent to tap on
  • stronger brand credibility and competitive advantage

If you are already working closely with a supplier or subcontractor that offers skills, resources or products/services that complement yours, you can consider a strategic alliance with them.

Company Shares

This is most suitable for businesses with significant future growth opportunities. It will allow you to sell shares publicly on the stock market to raise money. In return for ownership, shareholders receive dividends or payments.

If your business structure isn’t already a company, you will need to change it to become one. Your lawyer should be able to help with this and prepare your company to be listed on the stock exchange.