Common Reasons For Starting A Business

Being aware of your own motivations for starting a business is critical to your journey.

  1. Desire for control and independence

    You want to be your own boss - choose the work you do, the hours you work, the people you work with.

    Take note: You now march to the beat of your own drum. The buck stops with you.

    • Are you prepared for the responsibility and the discipline required?
    • Are you initiated and motivated enough to do whatever needs to be done to succeed?
    • Are you willing to take risks and make the hard decisions?
  2. More freedom and time

    You want a business so you have more time and freedom to attend to things that matter most to you, i.e. your family, kids, personal time.

    Take note: A lifestyle business – one that exists to accommodate the lifestyle you seek - might mean having to turn customers away once your time is filled or cup is full.

    • Are you prepared to sacrifice revenue and growth?
    • Are you clear that your business is not supposed to make you so busy and tired that you have little time for anything else?
  3. Increase your earning potential

    You intend to grow a business that will make you a lot of money.

    Take note: The way you approach your business will differ from someone who is starting it to gain more personal time. It will demand 200% of your time and effort. There will be little time left for your family, children or yourself.

    • Are you prepared for the sacrifices you will have to make?
    • Do you have a clear executable plan and targets to hit?
    • Do you have a long-term vision?
  4. Not able to get a job

    You are starting a business because you can’t seem to find suitable full-time employment.

    Take note: Many successful entrepreneurs start this way, but many also fail. To succeed, you need to have the commitment and belief that your business is not just a temporary solution to your employment woes.

  5. Do something you are interested in or passionate about

    You believe there is a better way to do something or you want to pursue your hobby full-time.

    Take note: Have you done the necessary research to ensure there is a market for what you want to do? Will you be able to sustain a profitable business?

    Are you prepared to juggle a variety of other tasks, from keeping the accounts, to doing sales, to dealing with suppliers?